Heineken
Client & Industry
THE CHEERS TAKEOVER
THE CHEERS TAKEOVER
We took over the path to NOS Alive with tailor-made messages, cheering every fan's rhytm.
IDEA
Heineken is the main sponsor of the biggest music festival in Portugal - NOS Alive. Which as any big festival, welcomes all kinds of fans. It’s the kind of festival where you’ll see Olivia Rodrigo fans grabbing beer with Nine Inch Nails fans (true story).
So we took over all the entrances and filled every space to welcome all kinds of fans with over 60 tailor-made messages.
FILM
CRAFT
IDEA
Heineken is the main sponsor of the biggest music festival in Portugal - NOS Alive. Which as any big festival, welcomes all kinds of fans. It’s the kind of festival where you’ll see Olivia Rodrigo fans grabbing beer with Nine Inch Nails fans (true story).
So we took over all the entrances and filled every space to welcome all kinds of fans with over 60 tailor-made messages.
FILM
CRAFT
IDEA
Heineken is the main sponsor of the biggest music festival in Portugal - NOS Alive. Which as any big festival, welcomes all kinds of fans. It’s the kind of festival where you’ll see Olivia Rodrigo fans grabbing beer with Nine Inch Nails fans (true story).
So we took over all the entrances and filled every space to welcome all kinds of fans with over 60 tailor-made messages.
CONCEPT
COPYWRITING
Madalena dias
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